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Leistung, Identifikation oder die Unsicherheit über den Spielausgang - was zählt wirklich? Relevante Einflussfaktoren auf die Zuschauerzahlen in der Basketball-Bundesliga


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  • Geyer, Hannah
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    Medien sowie Vertreter des Deutschen Basketball-Bundes kritisieren immer wieder die geringen Einsatzzeiten deutscher Spieler in der Basketball-Bundesliga und die daraus resultierenden mangelnden Identifikationsmöglichkeiten der Zuschauer mit den Spielern. Der Artikel analysiert daher mögliche Einflussfaktoren auf die Zuschauerzahlen in der Basketball-Bundesliga mit speziellem Fokus auf die Auswirkungen des Einsatzes deutscher Spieler. Es zeigt sich nicht nur, dass die Leistung der Mannschaften sowie die Unsicherheit über den Spielausgang einen wesentlich größeren Einfluss auf die Zuschauerzahlen haben als Einsatzzeiten oder Anzahl deutscher Spieler, sondern die Ergebnisse deuten sogar auf zum Teil negative Effekte des Einsatzes dieser Spieler auf die Zuschauerzahlen hin. -- Media as well as representatives of the German Basketball Federation time and again criticise short playing times for German players in the German Basketball League and hence the re-sulting lack of possibilities for fans and spectators to identify with their players. This paper therefore analyses possible factors of influence on attendance with a special focus on the in-fluence of playing times for German players. The results not only show that performance of the teams as well as outcome uncertainty has a considerably higher effect on audience figures as playing times or number of German players. They also point to the fact that there are partly negative effects of playing time as well as number of German players on audience figures.

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    Paper provided by University of Münster, Institute for Organisational Economics in its series Discussion Papers of the Institute for Organisational Economics with number 2/2010.

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    Date of creation: 2010
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    Handle: RePEc:zbw:umiodp:22010

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