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"Too good" to succeed? Why not just try "good enough"! Some deliberations on the prospects of frugal innovations

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  • Tiwari, Rajnish
  • Herstatt, Cornelius
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    Abstract

    High-tech, German companies are facing a curious problem: their products are reportedly too good for the expanding global markets. So in a way they get penalised for offering a superlative quality. At a second glance, though, this doesn't seem surprising. For, succeeding in the emerging markets like India or China often requires developing market-specific products and services that enable an attractive value proposition without taking recourse to (excessive) over-engineering. Furthermore, the innovations should be able to cope with, and successfully circumvent, the given infrastructural restrictions ever so present in the rural and semi-urban areas in such economies. --

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    Paper provided by Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management in its series Working Papers with number 76.

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    Date of creation: 2013
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    Handle: RePEc:zbw:tuhtim:76

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    1. Tiwari, Rajnish & Herstatt, Cornelius, 2011. "Role of "Lead Market" factors in globalization of innovation: Emerging evidence from India & its implications," Working Papers 64, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    2. Smith, Adam, 1776. "An Inquiry into the Nature and Causes of the Wealth of Nations," History of Economic Thought Books, McMaster University Archive for the History of Economic Thought, McMaster University Archive for the History of Economic Thought, number smith1776.
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