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Reputation and Mechanism Choice in Procurement Auctions – An Experiment

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  • Brosig, Jeannette
  • Heinrich, Timo

Abstract

We experimentally study the role of reputation in procurement using two common mechanisms: price-based and buyer-determined auctions. While buyers are bound to buy from the lowest bidder in price-based auctions, they can choose between bidders in buyer-determined auctions. Only in the latter buyers can consider the reputation of bidders. We find that bidders supply higher quality in buyer-determined auctions leading to higher market efficiencies in these auctions. Accordingly, buyers prefer the buyer-determined auction over the price-based auction, while only half of the bidders do so. A more detailed analysis of buyers' and bidders' behavior and profits provides insights into their mechanism choice.

Suggested Citation

  • Brosig, Jeannette & Heinrich, Timo, 2011. "Reputation and Mechanism Choice in Procurement Auctions – An Experiment," Ruhr Economic Papers 254, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
    • Handle: RePEc:zbw:rwirep:254
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    Cited by:

    1. Butler, Jeffrey V. & Carbone, Enrica & Conzo, Pierluigi & Spagnolo, Giancarlo, 2020. "Past performance and entry in procurement: An experimental investigation," Journal of Economic Behavior & Organization, Elsevier, vol. 173(C), pages 179-195.
    2. Timo Heinrich, 2019. "Discussion of “Consequences of Unfair Job Promotions in Organizations”," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 71(1), pages 27-33, February.
    3. Ruth Beer & Hyun-Soo Ahn & Stephen Leider, 2018. "Can Trustworthiness in a Supply Chain Be Signaled?," Management Science, INFORMS, vol. 64(9), pages 3974-3994, September.
    4. Joel O. Wooten & Joan M. Donohue & Timothy D. Fry & Kathleen M. Whitcomb, 2020. "To Thine Own Self Be True: Asymmetric Information in Procurement Auctions," Production and Operations Management, Production and Operations Management Society, vol. 29(7), pages 1679-1701, July.
    5. Brosig-Koch, Jeannette & Heinrich, Timo, 2018. "The role of communication content and reputation in the choice of transaction partners," Games and Economic Behavior, Elsevier, vol. 112(C), pages 49-66.
    6. Stoll, Sebastian & Zöttl, Gregor, 2014. "Transparency in Buyer-Determined Auctions: Should Quality be Private or Public?," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 459, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
    7. Jeannette Brosig-Koch & Werner Güth & Torsten Weiland, 2016. "Comparing the effectiveness of collusion devices in first-price procurement: an auction experiment," Evolutionary and Institutional Economics Review, Springer, vol. 13(2), pages 269-295, December.
    8. Heinrich, Timo & Brosig-Koch, Jeannette, 2015. "Promises and Social Distance in Buyer-Determined Procurement Auctions," VfS Annual Conference 2015 (Muenster): Economic Development - Theory and Policy 112892, Verein für Socialpolitik / German Economic Association.
    9. Sander Onderstal & Yang Yang, 2020. "Cheap-talk Communication in Procurement Auctions: Theory and Experiment," Tinbergen Institute Discussion Papers 20-013/VII, Tinbergen Institute.
    10. Nicolas Fugger & Elena Katok & Achim Wambach, 2019. "Trust in Procurement Interactions," Management Science, INFORMS, vol. 65(11), pages 5110-5127, November.

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    More about this item

    Keywords

    Buyer-determined and price-based procurement; reputation information; auction choice; experimental economics;
    All these keywords.

    JEL classification:

    • D44 - Microeconomics - - Market Structure, Pricing, and Design - - - Auctions
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • C72 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Noncooperative Games

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