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Konzepte und Wirkungen nachhaltigen Unternehmertums


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  • Maaß, Frank
  • Chlosta, Simone
  • Icks, Annette
  • Welter, Friederike
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    Betriebliches Nachhaltigkeitsmanagement zielt auf einen verantwortungsvollen Umgang mit Ressourcen und auf die entsprechende Gestaltung der innerbetrieblichen Abläufe ab. Dabei nutzen Unternehmen, die nachhaltiges Wirtschaften mit strategischen Zielen verbinden und hierbei über das gesetzlich Geforderte und bloße Philanthropie hinausgehen, die Instrumente des Stakeholder Managements sowie der Corporate Compliance. Im Alltag werden diese Managementansätze von kleinen, mittleren wie auch großen Unternehmen gleichermaßen angewendet. Daneben existiert eine Vielzahl an weiteren Konzepten, die sich bei näherer Betrachtung jedoch als Varianten der beiden vorgenannten Nachhaltigkeitskonzeptionen erweisen. Während die Unternehmen die betriebswirtschaftlichen Effekte ihres Nachhaltigkeitsengagements durchaus einschätzen können (Ressourcenzugewinn, Signal-, Motivations- und Bindungswirkungen), sind die volkswirtschaftlichen Effekte kaum eindeutig messbar. -- Sustainability aims at a responsible use of natural resources and the environment as well as at shaping corporate relations and restructuring the constitution of the firm. As such, sustainability is commonly and successfully used by small, medium as well as large enterprises. Enterprises that turn sustainability into a strategic business goal, going beyond legal compliance and philanthropic generosity, can make use of a variety of instruments within the scope of Stakeholder Management and Corporate Compliance. Other existing management concepts turn out to be variants of the before mentioned strategic concepts. Enterprises recognise in resource gains as well as signal-, motivation- and binding-effects the main impacts of their sustainable involvement. The effects of enterprise sustainability on the national economy, however, can hardly be quantified.

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    Paper provided by Institut für Mittelstandsforschung (IfM) Bonn in its series IfM-Materialien with number 227.

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    Date of creation: 2014
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    Handle: RePEc:zbw:ifmmat:227

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    Keywords: Nachhaltigkeit; Unternehmerische Verantwortung; CSR; Stakeholder Management; Corporate Compliance; KMU; Deutschland; Sustainability; Corporate Social Responsibility; Stakeholder Management; Corporate Compliance; SME; Germany;

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    1. Cohen, Boyd & Winn, Monika I., 2007. "Market imperfections, opportunity and sustainable entrepreneurship," Journal of Business Venturing, Elsevier, vol. 22(1), pages 29-49, January.
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