Culture affects consumer behavior: Theoretical reflections and an illustrative example with Germany and Iran
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Bibliographic InfoPaper provided by Ernst Moritz Arndt University of Greifswald, Faculty of Law and Economics in its series Wirtschaftswissenschaftliche Diskussionspapiere with number 02/2011.
Date of creation: 2011
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This paper has been announced in the following NEP Reports:
- NEP-ALL-2011-09-05 (All new papers)
- NEP-ARA-2011-09-05 (MENA - Middle East & North Africa)
- NEP-MKT-2011-09-05 (Marketing)
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- Anderson, Ronald & Engledow, Jack, 1977. " A Factor Analytic Comparison of U.S. and German Information Seekers," Journal of Consumer Research, University of Chicago Press, vol. 3(4), pages 185-96, March.
- Schmitt, Bernd H & Pan, Yigang & Tavassoli, Nader T, 1994. " Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English," Journal of Consumer Research, University of Chicago Press, vol. 21(3), pages 419-31, December.
- Niraj Dawar & Phillip M Parker & Lydia J Price, 1996. "A Cross-Cultural Study of Interpersonal Information Exchange," Journal of International Business Studies, Palgrave Macmillan, vol. 27(3), pages 497-516, September.
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