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Menschliches Verhalten in elektronischen Märkten

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  • Söllner, Matthias
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    Abstract

    Diese Arbeit betrachtet menschliches Verhalten auf elektronischen Märkten. In diesem Zusammenhang wurden zwei Experimente durchgeführt, die das Auction Fever in Holländischen Auktionen sowie das menschliche Risikoverhalten im sehr hohen Wahrscheinlichkeitsbereich näher untersuchen. Im Experiment zum menschlichen Risikoverhalten wurde speziell die Bewertung hoher Gewinnwahrscheinlichkeiten durch die Teilnehmer untersucht. Hinsichtlich des Auction Fever wurde ein Referenzexperiment beschrieben, kritisiert und auf Basis dieser Kritik ein Folgeexperiment durchgeführt. Hierbei wurde beobachtet, dass Menschen ein vorher gesetztes Limit nicht konstant unterbieten sondern auch teilweise überbieten. Es wurden außerdem Einflussfaktoren für diesen emotionalen Effekt erarbeitet. --

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    Bibliographic Info

    Paper provided by University of Bayreuth, Chair of Information Systems Management in its series Bayreuth Reports on Information Systems Management with number 34.

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    Date of creation: 2008
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    Handle: RePEc:zbw:bayism:34

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    1. Paul Milgrom & Robert J. Weber, 1981. "A Theory of Auctions and Competitive Bidding," Discussion Papers 447R, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    2. Riley, John G & Samuelson, William F, 1981. "Optimal Auctions," American Economic Review, American Economic Association, vol. 71(3), pages 381-92, June.
    3. Ronald Harstad, 2000. "Dominant Strategy Adoption and Bidders' Experience with Pricing Rules," Experimental Economics, Springer, vol. 3(3), pages 261-280, December.
    4. James C. Cox & J. Todd Swarthout, . "EconPort: Creating and Maintaining a Knowledge Commons," Experimental Economics Center Working Paper Series 2006-06, Experimental Economics Center, Andrew Young School of Policy Studies, Georgia State University.
    5. Smith, Vernon L, 1976. "Experimental Economics: Induced Value Theory," American Economic Review, American Economic Association, vol. 66(2), pages 274-79, May.
    6. John McMillan, 1994. "Selling Spectrum Rights," Journal of Economic Perspectives, American Economic Association, vol. 8(3), pages 145-162, Summer.
    7. Cox, James C & Smith, Vernon L & Walker, James M, 1988. " Theory and Individual Behavior of First-Price Auctions," Journal of Risk and Uncertainty, Springer, vol. 1(1), pages 61-99, March.
    8. Plott, Charles R, 1982. "Industrial Organization Theory and Experimental Economics," Journal of Economic Literature, American Economic Association, vol. 20(4), pages 1485-1527, December.
    9. Harry Markowitz, 1952. "The Utility of Wealth," Journal of Political Economy, University of Chicago Press, vol. 60, pages 151.
    10. McAfee, R Preston & McMillan, John, 1987. "Auctions and Bidding," Journal of Economic Literature, American Economic Association, vol. 25(2), pages 699-738, June.
    11. Gode, Dhananjay K & Sunder, Shyam, 1993. "Allocative Efficiency of Markets with Zero-Intelligence Traders: Market as a Partial Substitute for Individual Rationality," Journal of Political Economy, University of Chicago Press, vol. 101(1), pages 119-37, February.
    12. J. Riley & E. Maskin, 1981. "Optimal Auctions with Risk Averse Buyers," Working papers 311, Massachusetts Institute of Technology (MIT), Department of Economics.
    13. Nash, John, 1953. "Two-Person Cooperative Games," Econometrica, Econometric Society, vol. 21(1), pages 128-140, April.
    14. Urs Fischbacher, 2007. "z-Tree: Zurich toolbox for ready-made economic experiments," Experimental Economics, Springer, vol. 10(2), pages 171-178, June.
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