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The mission and culture of the corporation

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  • Gervai, Pál
  • Trautmann, László
  • Wieszt, Attila
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    Abstract

    The economic crisis has brought a new situation also for the Hungarian economic policy, as neoliberalism as the main trend in economic thought is no longer valid. This phenomenon cannot be reduced to be a mere macroeconomic course shift, as an entire economic philosophy and approach has lost its relevance. One consequence of this is the need for a thorough revision of the theory and practice of business management, along with the re-evaluation of the notion and position of the corporation. Our study aims to contribute to this theoretical reformation, presenting that social values derived from psychological and sociological findings such as human motivational theories or trust are fundamental elements of the 21st century corporate model. To point to this, we use the ideological correspondences, while proving that our national research on corporate theory and even rather its application are far behind the 21st century requirements and lack even the Western view of the 20th century. --

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    Bibliographic Info

    Paper provided by Bamberg University, Bamberg Economic Research Group in its series BERG Working Paper Series with number 74.

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    Date of creation: 2010
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    Handle: RePEc:zbw:bamber:74

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    Web page: http://www.uni-bamberg.de/vwl/forschung/berg/
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    Keywords: Economic theory; organization; mission; trust; corporate culture; transactional cost; motivational cost;

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