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Willingness-to-pay for Anjou Pears with Different Conditioning Treatments

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Author Info
Karina Gallardo () (School of Economic Sciences, Washington State University)
Abstract

Ethylene has proven effective in shortening the postharvest cold storage period required for Anjou pears to ripen, allowing for market availability early in season. To analyze ethylene’s effect on eating quality and elicit consumers’ preferences and values, three sensory tests plus choice experiments were conducted at different points in time after harvest. Results indicate that consumers were willing to pay $2.26/lb to have highly edible quality pears in the early season that had been treated with ethylene to speed ripening. As the cold storage period increased (70 days and 169 days) these premiums for conditioned fruit decreased ($0.20/lb and $0.29/lb).

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File URL: http://www.ses.wsu.edu/PDFFiles/WorkingPapers/Gallardo/WorkingPaper_16_TextWillingnessPayAnjouPearsDifferentConditioningTreatments.pdf
File Format: application/pdf
File Function: First version, 2009
Download Restriction: no

Publisher Info
Paper provided by School of Economic Sciences, Washington State University in its series Working Papers with number 2009-16.

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Length: 23 pages
Date of creation: Sep 2009
Date of revision:
Handle: RePEc:wsu:wpaper:gallardo-4

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Related research
Keywords: Conditioned Anjou pears; willingness-to-pay;

Find related papers by JEL classification:
Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
Q11 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Aggregate Supply and Demand Analysis; Prices
D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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This page was last updated on 2009-11-23.


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