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A microeconometric analysis of album sales success in the Polish music market

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  • Mateusz Mysliwski

    () (Warsaw School of Economics)

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    Abstract

    The aim of this paper is twofold. Firstly, we attempt to investigate the challenges for the constantly changing music industry on the ex- ample of Poland, positing a conclusion that both artists and lables could pro t from a precisely determined set of factors in uencing the ultimate sales success. On the other hand, the article intends to ll the gap between record industry analyses an econometric literature, as in the course of research, we found that the use of quantitative methods is rarely encountered in such analyses. The study uses a self-compiled dataset, containing information on 619 albums, which appeared on the Ocial Sales Chart (OLiS) between 2008 and 2009. We propose three models for di erent quantitative variables and summarize the obtained results, stating that the use of microeconometric methods in this area of research seems promising.

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    File URL: http://www.sgh.waw.pl/instytuty/zes/wp/aewp05-11.pdf
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    Bibliographic Info

    Paper provided by Department of Applied Econometrics, Warsaw School of Economics in its series Working Papers with number 54.

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    Length: 22 pages
    Date of creation: 30 May 2011
    Date of revision:
    Handle: RePEc:wse:wpaper:54

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    Related research

    Keywords: music industry; discrete choice models; partial proportional odds model;

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