This paper develops the idea that consumers’ behavior matters significantly from the viewpoint of industry performance. This is examined through some theoretical propositions, but then at greater length by means of some case study examples. These examples demonstrate how, even in potentially competitive industries, reluctance on the part of consumers to search or to switch suppliers can lead to a sub-competitive outcome. The significance of non-traditional competition policy remedies in changing the outcome is drawn out.
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von der Fehr, Nils-Henrik M. & Hansen, Petter Vegard, 2008.
"Electricity Retailing in Norway,"
Memorandum
02/2009, Oslo University, Department of Economics.
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Other versions:
Nils-Henrik M. Von Der Fehr & Petter Vegard Hansen, 2009.
"Electricity Retailing in Norway,"
EUI-RSCAS Working Papers
4, European University Institute (EUI), Robert Schuman Centre of Advanced Studies (RSCAS).
[Downloadable!]