Cash and the Counter: Capabilities and Preferences in the Demand for Banking Technologies
AbstractThe main argument of this paper is that consumption and demand, like production, are discovery processes guided by trial-and-error and learning by consuming. The key question that is addressed is: how do consumers deal with innovation? By bringing together a number of threads within the innovation literature my claim is that consumers, akin to firms, follow routines that shape their consumption bundle, conceived here as an ensemble of activities rather than a bunch of goods. The analysis developed in the paper takes a very specific angle by elaborating on empirical evidence on the patterns of use of retail payment services in the United Kingdom to appreciate how consumption and demand can be shaped by the intertwined evolution of capabilities and preferences.
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Bibliographic InfoPaper provided by EconWPA in its series Industrial Organization with number 0511001.
Length: 37 pages
Date of creation: 08 Nov 2005
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Note: Type of Document - pdf; pages: 37
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Retail Banking; Innovation; Demand; Consumer Capabilities;
Find related papers by JEL classification:
- L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
- L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
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