The Manager’s Dilemma: Role Conflict in Marketing
AbstractNorris Brisco, Melvin Copeland, Henry Erdman, Benjamin Hibbard, George Hotchkiss, Leverett Lyon, Stanley Resor, Clarence Saunders, Harry Tosdal, Roland Vaile: Who are these people? They are great men in the history of marketing, according to Wright and Dinsdale (1974). They are marketing heroes. But riot society’s heroes. Rather than hero, the marketing man is usually a villain in novels; he is the butt of jokes; and respondents to surveys think poorly of him.
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Bibliographic InfoPaper provided by EconWPA in its series General Economics and Teaching with number 0502042.
Length: 9 pages
Date of creation: 11 Feb 2005
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conflict; marketing; manager;
Find related papers by JEL classification:
- A - General Economics and Teaching
This paper has been announced in the following NEP Reports:
- NEP-ALL-2005-04-16 (All new papers)
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"Social irresponsibility in management,"
Journal of Business Research,
Elsevier, vol. 5(3), pages 185-213, September.
- JS Armstrong, 2004. "The Panalba Role Playing Case," General Economics and Teaching 0412029, EconWPA.
- Carroll, Archie B., 1975. "Managerial ethics a post-watergate view," Business Horizons, Elsevier, vol. 18(2), pages 75-80, April.
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