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The Manager’s Dilemma: Role Conflict in Marketing

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Author Info

  • JS Armstrong

    (The Wharton School)

Abstract

Norris Brisco, Melvin Copeland, Henry Erdman, Benjamin Hibbard, George Hotchkiss, Leverett Lyon, Stanley Resor, Clarence Saunders, Harry Tosdal, Roland Vaile: Who are these people? They are great men in the history of marketing, according to Wright and Dinsdale (1974). They are marketing heroes. But riot society’s heroes. Rather than hero, the marketing man is usually a villain in novels; he is the butt of jokes; and respondents to surveys think poorly of him.

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File URL: http://128.118.178.162/eps/get/papers/0502/0502042.pdf
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Bibliographic Info

Paper provided by EconWPA in its series General Economics and Teaching with number 0502042.

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Length: 9 pages
Date of creation: 11 Feb 2005
Date of revision:
Handle: RePEc:wpa:wuwpgt:0502042

Note: Type of Document - pdf; pages: 9
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Web page: http://128.118.178.162

Related research

Keywords: conflict; marketing; manager;

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  1. Armstrong, J. Scott, 1977. "Social irresponsibility in management," Journal of Business Research, Elsevier, vol. 5(3), pages 185-213, September.
  2. JS Armstrong, 2004. "The Panalba Role Playing Case," General Economics and Teaching 0412029, EconWPA.
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