A Market Analysis of the Fruit, Vegetable and Flower market in Hötorget,Stockholm,Sweden based on the Institutional Analyses Perspective

The follow market analysis is a research based on the fruit,vegetable and flower(organic produce) division of the Hötorget market,Stockholm,Sweden. The institutional analysis perspective has been employed based on which the relation of Hötorget market to Saluhallsförvaltningen, Migrationsverket and Partihallarna have been researched in detail. Major conclusion observed as a result of this analysis include: • Hötorget market primarily solves the problem of meeting the basic organic product necessities of people in an around Stockholm and abides by the laws and property rights as stated by Saluhallsförvaltningen. • Flower, fruits and vegetable markets as in this case have played an important role as conditioning institutions in moulding human action as far as market purchases are concerned. The buyer aspect of the market analysis plays an integral role in understanding the kinship and cultural institutions aspect behind the market analysis as per the institutional perspective. • Sellers are meant to confirm to norms slated by saluhallsförvaltningen pertaining to price, quality, technology maintenance, procurement policy and infrastructure as well as Riksbank (issuer of medium of exchange),Migrationsverket(Immigration Rules),Partihallarna(wholesaler) and Krav(Quality Standards). • The evolutionary psychology that onewould associate with the Hötorget market includes possible forthcoming changes in the mindset and attitudes of traders which encompasses the range, quality and quantity of products sold. Possibly catering to a larger section of the customer base in Stockholm, innovation in products sold and method of selling to name a few.