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Store Location in Shopping Centers: Theory & Estimates

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  • Kerry D. Vandell
  • Charles C. Carter

Abstract

This paper develops a formal theory of store location within shopping centers based on bid rent theory. The bid rent model is fully speci?ed and solved with the objective function of pro?t maximization in the presence of comparative, multipurpose and impulse shopping behavior. Several hypotheses result about the optimal relationships between store types, sizes, rents, sales, and distances from the mall center. The hypotheses are tested and con?rmed using data from a sample of 689 leases in eight regional and super-regional shopping centers, suggesting that a bid rent explanation is consistent with observed location patterns in malls.
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Suggested Citation

  • Kerry D. Vandell & Charles C. Carter, 2000. "Store Location in Shopping Centers: Theory & Estimates," Wisconsin-Madison CULER working papers 00-09, University of Wisconsin Center for Urban Land Economic Research.
    • Handle: RePEc:wop:wisule:00-09
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    File URL: http://www.bus.wisc.edu/realestate/pdf/pdf/store.pdf
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    References listed on IDEAS

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    Cited by:

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    3. Graham, Charles & Khan, Kamran & Ilyas, Muhammad, 2019. "Estimating the value of passing trade from pedestrian density," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 103-111.
    4. Eckert, Andrew & He, Zhen & West, Douglas S., 2013. "An empirical examination of clustering and dispersion within Canadian shopping centers," Journal of Retailing and Consumer Services, Elsevier, vol. 20(6), pages 625-633.
    5. Francois Des Rosiers & Marius Theriault & Catherine Lavoie, 2009. "Retail Concentration and Shopping Center Rents - A Comparison of Two Cities," Journal of Real Estate Research, American Real Estate Society, vol. 31(2), pages 165-208.
    6. Tan, Pei Jie & Corsi, Armando & Cohen, Justin & Sharp, Anne & Lockshin, Larry & Caruso, William & Bogomolova, Svetlana, 2018. "Assessing the sales effectiveness of differently located endcaps in a supermarket," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 200-208.
    7. Tony Shun-TeYuo & Colin Lizieri & Phillip McCann & Neil Crosby, 2011. "Rental Values in UK Shopping Malls," Urban Studies, Urban Studies Journal Limited, vol. 48(8), pages 1667-1679, June.

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    JEL classification:

    • L85 - Industrial Organization - - Industry Studies: Services - - - Real Estate Services

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