Managing Change and the Success of Niche Products
AbstractThis paper presents a model of a firm preparing to launch a product into a market where consumer preferences change over time and cannot be directly observed. Market research is used in order to determine what type of product to produce. The employees making decisions based on the market research data are of bounded rationality, hence organizational structure plays a key role in the analysis of decision making. The implications for profits of the interactions of organizational structure and the stochastic environment are analyzed. Particular attention is paid to the choice of organizational size and profitability for niche appeal products and mass appeal products.
Download InfoTo our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Bibliographic InfoPaper provided by Santa Fe Institute in its series Working Papers with number 96-08-066.
Date of creation: Aug 1996
Date of revision:
Contact details of provider:
Postal: 1399 Hyde Park Road, Santa Fe, New Mexico 87501
Web page: http://www.santafe.edu/sfi/publications/working-papers.html
More information through EDIRC
organizational structure; hierarchies; product specialization; changing consumer preferences; niche products;
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Scott E. Page, 1998. "Uncertainty, Difficulty, and Complexity," Research in Economics 98-08-076e, Santa Fe Institute.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Thomas Krichel).
If references are entirely missing, you can add them using this form.