A study of a Japanese R&D group using a new electronic medium identified two contrasting patterns of media use: one involving explicit structuring of community genre norms, and one involving implicit structuring of local genre norms. These patterns provide initial explanations for how people begin to use new electronic media and how their use changes over time. We believe that the two patterns can serve as initial and suggestive archetypes for helping researchers and practitioners in their design, introduction, and ongoing management of new communication media.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
Publisher Info
Paper provided by MIT Center for Coordination Science in its series Working Paper Series with number
188.