Territory branding as a strategy for rural development: experiences from Italy
AbstractMany rural areas make increasing recourse to the use of territorial marks to achieve a development goal, foster reputation as well as preserve their identity, their cultural, social and environmental resources. Despite the growing interest of the literature on the topic, territorial marks have so far been analysed as individual tools, while in many areas a strategy of territory branding can be recognised. Drawing on research from two Italian case studies, the paper shows which are the pillars of such a strategy, which are the territorial conditions allowing its success and which effects this strategy produces under the economic, social, cultural and environmental point of view.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by European Regional Science Association in its series ERSA conference papers with number ersa11p952.
Date of creation: Sep 2011
Date of revision:
Contact details of provider:
Postal: Augasse 2-6, 1090 Vienna, Austria
Web page: http://www.ersa.org
This paper has been announced in the following NEP Reports:
- NEP-AGR-2011-11-14 (Agricultural Economics)
- NEP-ALL-2011-11-14 (All new papers)
- NEP-ENV-2011-11-14 (Environmental Economics)
- NEP-TUR-2011-11-14 (Tourism Economics)
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statistics
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Gunther Maier).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.