Pirates in the lab. Using incentivized choice experiments to explore preference for (un)authorized content
AbstractWe report a laboratory experiment aimed at investigating factors affecting choice between different versions of a full-length movie. In particular, we estimate the willingness to pay for a legal, rather than pirated copy and compare it to the impact of such characteristics as picture quality or delay in delivery. We find a modest but highly significant preference for the authorized version. By conducting otherwise identical choice experiments both with and without actual experiential and monetary consequences, we conclude that the method does not seem to suffer from hypothetical bias. We also find that when the proceeds from legal sale are transferred to a good cause, willingness to pay for the unauthorized copy is reduced.
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Bibliographic InfoPaper provided by Faculty of Economic Sciences, University of Warsaw in its series Working Papers with number 2013-25.
Length: 24 pages
Date of creation: 2013
Date of revision:
digital piracy; choice experiments;
Find related papers by JEL classification:
- D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
This paper has been announced in the following NEP Reports:
- NEP-ALL-2013-10-05 (All new papers)
- NEP-CBE-2013-10-05 (Cognitive & Behavioural Economics)
- NEP-CUL-2013-10-05 (Cultural Economics)
- NEP-DCM-2013-10-05 (Discrete Choice Models)
- NEP-EXP-2013-10-05 (Experimental Economics)
- NEP-IPR-2013-10-05 (Intellectual Property Rights)
- NEP-IUE-2013-10-05 (Informal & Underground Economics)
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