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Innovative marketing strategies for national industrial flagships: Brand repositioning for accessing upscale markets

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  • Todiras, A.
  • Nijkamp, P.
  • Rafijevas, S.

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  • Todiras, A. & Nijkamp, P. & Rafijevas, S., 2011. "Innovative marketing strategies for national industrial flagships: Brand repositioning for accessing upscale markets," Serie Research Memoranda 0042, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    • Handle: RePEc:vua:wpaper:2011-42
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    References listed on IDEAS

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    1. Henri L.F. de Groot & Peter Nijkamp & Roger R. Stough (ed.), 2004. "Entrepreneurship and Regional Economic Development," Books, Edward Elgar Publishing, number 3478.
    2. Agterberg, M. & Hooff, B. van den & Huysman, M., 2008. "Keeping the wheels turning : multi-level dynamics in organizing networks of practice," Serie Research Memoranda 0003, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    3. Agterberg, M. & Huysman, M. & Hooff, B. van den, 2008. "Leadership in online knowledge networks : challenges and coping strategies in a network of practice," Serie Research Memoranda 0004, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    4. Roberta Capello & Peter Nijkamp (ed.), 2009. "Handbook of Regional Growth and Development Theories," Books, Edward Elgar Publishing, number 12874.
    5. Jean-Noël Kapferer & Vincent Bastien, 2009. "The specificity of luxury management: Turning marketing upside down," Post-Print hal-00493180, HAL.
    6. Marcel Corstjens & Peter Doyle, 1989. "Evaluating Alternative Retail Repositioning Strategies," Marketing Science, INFORMS, vol. 8(2), pages 170-180.
    7. Verhagen. T. & Feldberg, F. & Hooff, B. van den, 2008. "Explaining user adoption of virtual worlds: towards a multipurpose Explaining user adoption of virtual worlds: towards a multipurpose motivational model," Serie Research Memoranda 0006, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
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