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Seriously Ceres ?

Author

Listed:
  • Kroon, Rutger

    (Vrije Universiteit Amsterdam, Faculteit der Economische Wetenschappen en Econometrie (Free University Amsterdam, Faculty of Economics Sciences, Business Administration and Economitrics)

  • Vis, Iris F.A.

Abstract

Within maritime logistics the containerised trade market is growing rapidly with the uprising of the Far East. European container port competition among the ports in the Le Havre-Hamburg range is fierce as they are threatened by a shortage of terminal capacity. The port of Amsterdam identified this threat and realised a brand new container terminal, the Ceres Paragon Terminal, in 2002. Characterised by a revolutionary concept known as an indented berth, served simultaneously by nine ultra modern post- Panamax gantry cranes, productivity levels should raised to over 250 picks an hour. Although the odds seemed favourable for the new terminal, enthusiasm was replaced by vexation. Three years later the terminal has not yet served a single contract client since it became operable. And the future does not look bright. Their main Rotterdam based competitor, ECT, is planning a take-over that could make or break the future of the Ceres Paragon Terminal. The objective of this paper is to study if the failure of the container ambitions of Amsterdam can be traced back to main port choice criteria or port performance, identified in literature.

Suggested Citation

  • Kroon, Rutger & Vis, Iris F.A., 2005. "Seriously Ceres ?," Serie Research Memoranda 0003, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    • Handle: RePEc:vua:wpaper:2005-3
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    File URL: http://degree.ubvu.vu.nl/repec/vua/wpaper/pdf/20050003.pdf
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    References listed on IDEAS

    as
    1. Dong-Wook Song & Ki-Tae Yeo, 2004. "A Competitive Analysis of Chinese Container Ports Using the Analytic Hierarchy Process," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 6(1), pages 34-52, March.
    2. T C Lirn & H A Thanopoulou & M J Beynon & A K C Beresford, 2004. "An Application of AHP on Transhipment Port Selection: A Global Perspective," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 6(1), pages 70-91, March.
    3. Simme J Veldman & Ewout H Bückmann, 2003. "A Model on Container Port Competition: An Application for the West European Container Hub-Ports," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 5(1), pages 3-22, March.
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    Cited by:

    1. Vis, Iris F.A. & Bakker, Maurice, 2005. "Dispatching and layout rules at an automated container terminal," Serie Research Memoranda 0008, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    2. Arduino, Giulia & Aronietis, Raimonds & Crozet, Yves & Frouws, Koos & Ferrari, Claudio & Guihéry, Laurent & Kapros, Seraphim & Kourounioti, Ioanna & Laroche, Florent & Lambrou, Maria & Lloyd, Michael , 2013. "How to turn an innovative concept into a success? An application to seaport-related innovation," Research in Transportation Economics, Elsevier, vol. 42(1), pages 97-107.

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    More about this item

    Keywords

    Container; Terminal; Choice criteria; Performance; Competition; Amsterdam;
    All these keywords.

    JEL classification:

    • R49 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Other

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