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Culture's influence on innovation adoption : A global study of manager's adoption intention of telecom innovations

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  • Frambach, Ruud T.

    (Vrije Universiteit Amsterdam, Faculteit der Economische Wetenschappen en Econometrie (Free University Amsterdam, Faculty of Economics Sciences, Business Administration and Economitrics)

  • Herk, Hester van
  • Agarwal, Manoj K.
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    Abstract

    Diffusion patterns of products are known to differ significantly between countries. Studies that mainly focused on consumer contexts in European countries show that culture has a significant effect on innovation diffusion and consumer innovativeness. In the present research we focus on adoption intentions of individual managers operating in a business-to-business context, for two telecommunication innovations. We expect rational motives to drive the adoption process more than national-cultural values. The study contains data from more than 3,200 respondents in 22 countries worldwide, including less developed countries. Results reveal that individual-level variables and economic characteristics of a country drive adoption more than national culture. Moreover, this effect seems stronger for the relatively newer and more expensive innovation.

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    File URL: http://degree.ubvu.vu.nl/repec/vua/wpaper/pdf/20030014.pdf
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    Bibliographic Info

    Paper provided by VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics in its series Serie Research Memoranda with number 0014.

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    Date of creation: 2003
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    Handle: RePEc:vua:wpaper:2003-14

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    Keywords: innovation; national culture; managers; worldwide survey;

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