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Rural Marketing in India –Challenges, Opportunities and Strategies

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  • Abhisek Kumar Tripathi

Abstract

The rural market in Indian economy can be classified under two broad categories. These are the market for consumer goods that comprise of both durable and non-durable goods and the market for agricultural inputs that include fertilizers, pesticides, seeds Key words: rural marketing, marketing, challenges in rural marketing, rural marketing environment

Suggested Citation

  • Abhisek Kumar Tripathi, 2012. "Rural Marketing in India –Challenges, Opportunities and Strategies," Working papers 2012-4-12, Voice of Research.
    • Handle: RePEc:vor:issues:2012-4-12
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