Rural Marketing in India –Challenges, Opportunities and Strategies
AbstractThe rural market in Indian economy can be classified under two broad categories. These are the market for consumer goods that comprise of both durable and non-durable goods and the market for agricultural inputs that include fertilizers, pesticides, seeds Key words: rural marketing, marketing, challenges in rural marketing, rural marketing environment
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Bibliographic InfoPaper provided by Voice of Research in its series Working papers with number 2012-4-12.
Date of creation: Dec 2012
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