Explicit and implicit determinants of fair-trade buying behavior
AbstractWe examined the usefulness of an implicit attitude measure (IAT) to explain the weak attitude-behavior relationships often found in research about ethical consumer behavior. The results indicated that the IAT effects for buyers and non-buyers of Fair Trade products were significantly different, showing that the IAT can be used to differentiate between buyers and non-buyers. Further, the authors conclude that the IAT has unique predictive validity and that most importantly implicit attitudes need to be enhanced to raise ethical consumer behavior.
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Bibliographic InfoPaper provided by Vlerick Leuven Gent Management School in its series Vlerick Leuven Gent Management School Working Paper Series with number 2005-30.
Length: 20 pages
Date of creation: 12 Feb 2006
Date of revision:
Other versions of this item:
- D. Vantomme & M. Geuens & J. De Houwer & P. De Pelsmacker, 2005. "Explicit and Implicit Determinants of Fair-Trade Buying Behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/350, Ghent University, Faculty of Economics and Business Administration.
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- Bargh, John A, 2002. " Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation," Journal of Consumer Research, University of Chicago Press, vol. 29(2), pages 280-85, September.
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