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Explicit and implicit determinants of fair-trade buying behavior

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Author Info
Vantomme, D.
Geuens, M. ()
De Houwer, J.
De Pelsmacker, P. (Vlerick Leuven Gent Management School)

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Abstract

We examined the usefulness of an implicit attitude measure (IAT) to explain the weak attitude-behavior relationships often found in research about ethical consumer behavior. The results indicated that the IAT effects for buyers and non-buyers of Fair Trade products were significantly different, showing that the IAT can be used to differentiate between buyers and non-buyers. Further, the authors conclude that the IAT has unique predictive validity and that most importantly implicit attitudes need to be enhanced to raise ethical consumer behavior.

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Paper provided by Vlerick Leuven Gent Management School in its series Vlerick Leuven Gent Management School Working Paper Series with number 2005-30.

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Length: 20 pages
Date of creation: 12 Feb 2006
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Handle: RePEc:vlg:vlgwps:2005-30

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This paper has been announced in the following NEP Reports: References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Bargh, John A, 2002. " Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 29(2), pages 280-85, September.
  2. Janiszewski, Chris, 1990. " The Influence of Print Advertisement Organization on Affect toward a Brand Name," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 17(1), pages 53-65, June.
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(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Avermaete, T. & Mathijs, E., 2008. "Sustainable food versus health concerns," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44237, European Association of Agricultural Economists. [Downloadable!]
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