This article traces the changing impact of national differences on the geographical and industry diversification strategy of leading firms in Europe in 1987-2000, a period of intensified European integration. The results indicate that, whereas country of origin had a significant effect at the beginning of the period, its impact has gradually diminished over time, with firms overall focusing resources on core activities but at the same time expanding production more internationally. However, some country differences do persist over time. Especially firms originating from Germany and Italy appear to be still significantly influenced by national differences.
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