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The Opportunities of Made in Italy Food in Chinese Market

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  • Antonio De Pin

    ()
    (Department of Economics, University Of Venice Cà Foscari)

Abstract

Chinese food habits are currently experiencing rapid changes. The increased buying power of the consumers has led to the adoption of a new lifestyle which affects also their diet - both in quantity and quality. Consumption rates have grown particularly high for meat, dairy, fish, oil, pasta and confectionery products. This trend has caused a sudden boom in food imports, with China becoming the world’s largest market and an essential opportunity for Italian business. The present study aims to outline the market potentiality of the Italian agro-food sectors which enjoy higher competitiveness. We also focus on some issues concerning the positioning of such food products in Chinese market. Their success is likely to foment Italian sounding phenomena - unfair competition set out to evoke an Italian image, in the absence of proper requirements. Company strategies are heavily influenced by such imitation activity: not only food safety is at stake, but the very transparency of international trade. Markets end up rewarding opportunistic behaviors - due to high transaction costs and manifest information asymmetries - and might lead to specific kinds of market failure.

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File URL: http://www.unive.it/media/allegato/DIP/Economia/Working_papers/Working_papers_2013/WP_DSE_depin_15_13.pdf
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Bibliographic Info

Paper provided by Department of Economics, University of Venice "Ca' Foscari" in its series Working Papers with number 2013: 15.

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Length: num pagine 17
Date of creation: 2013
Date of revision:
Handle: RePEc:ven:wpaper:2013:15

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Keywords: Agricultural trade; Chinese market; Made in Italy food; Italian Sounding;

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  1. Stiglitz, Joseph E, 1987. "The Causes and Consequences of the Dependence of Quality on Price," Journal of Economic Literature, American Economic Association, American Economic Association, vol. 25(1), pages 1-48, March.
  2. Shapiro, Carl, 1983. "Premiums for High Quality Products as Returns to Reputations," The Quarterly Journal of Economics, MIT Press, MIT Press, vol. 98(4), pages 659-79, November.
  3. Paul Milgrom & John Roberts, 1997. "Predation, reputation , and entry deterrence," Levine's Working Paper Archive 1460, David K. Levine.
  4. Akerlof, George A, 1970. "The Market for 'Lemons': Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, MIT Press, MIT Press, vol. 84(3), pages 488-500, August.
  5. David Kreps & Robert Wilson, 1999. "Reputation and Imperfect Information," Levine's Working Paper Archive 238, David K. Levine.
  6. Nadia Cuffaro, 2008. "Imperfect information, Effectiveness of Regulation and Trade: High quality Credence Goods and Developing Exporters," Working Papers, Universita' di Cassino, Dipartimento di Scienze Economiche 2008-01, Universita' di Cassino, Dipartimento di Scienze Economiche.
  7. Erickson, Gary M & Johansson, Johny K & Chao, Paul, 1984. " Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects," Journal of Consumer Research, University of Chicago Press, University of Chicago Press, vol. 11(2), pages 694-99, September.
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