Traceability poses market opportunities and threats for U.S. red meat producers for at least two reasons. First, consumers are becoming more concerned about the inputs and practices used to produce food and the ability to trace red meat to its source is an essential step in providing information to consumers about inputs and practices. Second, our principal competitors and customers in international red meat trade have been developing traceability systems. If our competitors are successful in differentiating their red meat products based on traceability, it could have a potentially devastating effect on U.S. red meat trade. This paper discusses these potential opportunities and threats and discusses the genesis of traceability, transparency, and assurance (TTA) in red meat markets.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
Publisher Info
Paper provided by Utah State University, Department of Economics in its series Working Papers with number
2001-07.