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Responsabilidad social corporativa. Una visión desde la teoría económica

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Abstract

El objetivo de este trabajo es discutir y analizar el concepto de la responsabilidad social corporativa (RSC) desde la teoria económica. Para ello usamos un modelo sencillo que nos permite clarificar algunos aspectos del debate que rodea la RSC. Observamos como la motivación subyacente en las decisiones y estrategias empresariales juega un papel importante en el concepto de RSC; así, aquellas políticas de la empresa que favorecen a alguno de los stakeholders, pero estén simplemente destinadas a incrementar la rentabilidad empresarial, no deberían catalogarse como RSC. Otro aspecto clave de la RSC es su relación e interacción con la intervención y regulación pública. Desde nuestro punto de vista, el papel de la RSC será importante allí donde la regulación pública no puede llegar debido a, por ejemplo, restricciones de información a las que se enfrenta el sector público. Analizamos también el papel y las características del activismo desarrollado por algunos grupos de consumidores (mediante el posible lanzamiento de boicots a las empresas no responsables socialmente). Y, finalmente, nos planteamos la posibilidad de implementar la empresa ’stakeholder’, es decir, la empresa Socialmente Responsable; la conclusión principal en este aspecto es que su implementación se enfrenta a complejos problemas, especialmente en lo que concierne al diseño de los incentivos adecuados para los gestores de estas empresas.

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Bibliographic Info

Paper provided by Department of Economics and Business, Universitat Pompeu Fabra in its series Economics Working Papers with number 797.

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Date of creation: Sep 2004
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Handle: RePEc:upf:upfgen:797

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Web page: http://www.econ.upf.edu/

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Keywords: Responsabilidad Social Corporativa; Stakeholders; Regulación y Boicot de Consumidores;

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  1. Taylor, Curtis R, 1995. "The Economics of Breakdowns, Checkups, and Cures," Journal of Political Economy, University of Chicago Press, vol. 103(1), pages 53-74, February.
  2. Akerlof, George A, 1970. "The Market for 'Lemons': Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, MIT Press, vol. 84(3), pages 488-500, August.
  3. Tirole, Jean, 2001. "Corporate Governance," Econometrica, Econometric Society, vol. 69(1), pages 1-35, January.
  4. Franklin Allen & Douglas Gale, 1999. "Corporate Governance and Competition," Center for Financial Institutions Working Papers 99-28, Wharton School Center for Financial Institutions, University of Pennsylvania.
  5. Baker, George & Gibbons, Robert & Murphy, Kevin J, 1994. "Subjective Performance Measures in Optimal Incentive Contracts," The Quarterly Journal of Economics, MIT Press, vol. 109(4), pages 1125-56, November.
  6. David P. Baron, 2001. "Private Politics, Corporate Social Responsibility, and Integrated Strategy," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 10(1), pages 7-45, 03.
  7. Shapiro, Carl & Stiglitz, Joseph E, 1984. "Equilibrium Unemployment as a Worker Discipline Device," American Economic Review, American Economic Association, vol. 74(3), pages 433-44, June.
  8. Klein, Benjamin & Leffler, Keith B, 1981. "The Role of Market Forces in Assuring Contractual Performance," Journal of Political Economy, University of Chicago Press, vol. 89(4), pages 615-41, August.
  9. Giovanni Cespa & Giacinta Cestone, 2002. "Stakeholder Activism, Managerial Entrenchment, and the Congruence of Interests between Shareholders and Stakeholders," UFAE and IAE Working Papers 528.02, Unitat de Fonaments de l'Anàlisi Econòmica (UAB) and Institut d'Anàlisi Econòmica (CSIC).
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Cited by:
  1. Callado-Muñoz, Francisco J & Utrero-González, Natalia, 2006. "Does it pay to be socially responsible? Evidence from Spanish retail banking sector," Working Papers of the Department of Economics, University of Girona 16, Department of Economics, University of Girona.

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