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The Internet Marketing Solution Toward Creative Industries in Bandung

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Author Info

  • Aditya M Salya

    ()
    (Department of Management and Business, Faculty of Economy, Padjadjaran University)

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    Abstract

    This paper discribe a role of internet marketing toward creative industries in Bandung. How Internet Marketing can help the creative industries to access the market through internet. Bandung, as emerging city for creative industries in Indonesia has shown the great developent of small medium entreprise, that create the potential market. We highlight what is the tools of internet marketing as promotion that make customer interest to buy the product and at the end the impact of internet marketing for their business in the future.

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    File URL: http://lp3e.fe.unpad.ac.id/wpaman/201011.pdf
    File Function: First version, 2010
    Download Restriction: no

    Bibliographic Info

    Paper provided by Department of Management and Business, Padjadjaran University in its series Working Papers in Business, Management and Finance with number 201011.

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    Length: 8 pages
    Date of creation: Oct 2010
    Date of revision: Oct 2010
    Handle: RePEc:unp:wpaman:201011

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    Keywords: internet marketing; creative industries;

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