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Sport Talent, Media Value and Equal Prize Policies in Tennis

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Author Info

  • Pedro Garcia-del-Barrio

    ()
    (Economia i Organitzaci┬┐ d'Empresas Universitat Internacional de Catalunya)

  • Francesc Pujol

    ()
    (School of Economics and Business AdministrationUniversity of Navarra)

Abstract

Given the economic and commercial implications of sports, the media value of players and teams is considered a major asset in professional sports businesses. This paper aims to assess the economic value of intangible assets in the tennis industry. In order to rank the media value of professional tennis players (both men and women), we measure the intangible talent of players based on their exposure in the mass media. We use the ESI (Economics, Sports and Intangibles) methodology to examine some issues related to the competitive structure of tennis. Then, we explore whether policies regarding prize money could be more efficiently designed to account for the economic contribution of the players. The paper uses weekly data on the media presence and popularity of 1,400 professional tennis players (700 women and 700 men competing in 2007, espectively, in the WTA and ATP).

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File URL: http://www.unav.edu/documents/29056/2103180/UNAV_01_13.pdf
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Bibliographic Info

Paper provided by School of Economics and Business Administration, University of Navarra in its series Faculty Working Papers with number 01/13.

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Length: 32 pages
Date of creation: 01 Feb 2013
Date of revision:
Handle: RePEc:una:unccee:wp0113

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Web page: http://www.unav.es/facultad/econom

Related research

Keywords: discrimination; pay and performance; professional tennis; media value; evaluation of intangible assets;

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