This work explores and reviews the introduction of real option in the strategic management literature. The aim is to contribute to a better understanding of the origin of the real option. By distinguishing between shadow and real option, and implementing entrepreneurship in the traditional option valuation framework we obtain a more exhaustive representation of the strategic decision processes in the firm. We explain the creation of a real option as an entrepreneurial process, which transforms inventive ideas into profitable innovation. This constitutes a step toward an option based-theory of the firm by describing the emergence of a firm’s options and the strategic building of new competences for exercising these options. In addition, this approach offers a parallel understanding of why the real option theory is less used in practice than in theory.
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Paper provided by Bureau d'Economie Théorique et Appliquée, ULP, Strasbourg in its series Working Papers of BETA with number
2006-31.
Find related papers by JEL classification: L29 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Other D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search, Learning, and Information M13 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - New Firms; Startups M19 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Other
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