We compare the equilibria that result from sequential and simultaneous moves when two firms compete à la Bertrand in a homogeneous-good market. and firms’ unit costs are private information. Alternatively, our setup can be interpreted as a procurement auction with endogenous quantity where the buyer uses a first-price format if moves are simultaneous and she awards one bidder a right of first refusal if moves are sequential. We show that the first mover can be more or less aggressive in the sequential than it would be in a simultaneous game. In addition, in the case of sequential choices there is a second-mover advantage. Finally, we prove that, under some conditions, buyer and total surplus are larger when moves are simultaneous.
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Find related papers by JEL classification: D44 - Microeconomics - - Market Structure and Pricing - - - Auctions K12 - Law and Economics - - Basic Areas of Law - - - Contract Law L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
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Gal-Or, Esther, 1985.
"First Mover and Second Mover Advantages,"
International Economic Review,
Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 26(3), pages 649-53, October.
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