Retail Contracting: Theory and Practice
AbstractThe authors summarize a number of regularities that arise in the empirical literature on contractual relationships between manufacturers and their exclusive resellers. They do this using studies of traditional and business-format franchise relationships as well as studies of sales-force-integration decisions. Some of the patterns that the authors uncover are consistent with a standard incentive-cum-insurance theory of organization, while others are not. They briefly review some theoretical extensions that seem promising in terms of reconciling seeming conflicts between theory and practice. Copyright 1997 by Blackwell Publishing Ltd
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Bibliographic InfoPaper provided by UBC Department of Economics in its series UBC Departmental Archives with number 95-41.
Length: 29 pages
Date of creation: 1995
Date of revision:
Contact details of provider:
MORAL HAZARD; CONTRACTS; SALES; INDUSTRY;
Other versions of this item:
- L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
- L80 - Industrial Organization - - Industry Studies: Services - - - General
- D30 - Microeconomics - - Distribution - - - General
- D40 - Microeconomics - - Market Structure and Pricing - - - General
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