Myung Ko (The University of Texas at San Antonio) Narcyz Roztocki (State University of New York at New Paltz)
Abstract
Attracted by the numerous benefits of E-commerce, many traditional brick-and-mortar firms have embraced the Internet to supplement their business operations and have adopted the “click-and-brick” approach. Despite these changes, insufficient empirical research has been conducted on the impact of different firm types on financial performance. Based on the resource-based view, this study presents empirical research examining the possible ramifications and an overall impact. This study does this by comparing financial performance of click-and-brick firms with the performance of traditional, as well as pure-click firms that rely solely on the Internet.
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Publisher Info
Paper provided by College of Business, University of Texas at San Antonio in its series Working Papers with number
0092.