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The Antecedents and Consequences of Defensive Attributions inProduct-Harm Crises

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  • David Silvera

    (University of Texas at San Antonio)

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    Abstract

    This study examines the defensive attribution hypothesis in the context of a product-harm crisis. A high severity product-harm crisis results in more blame to the company and less blame to the consumer than does a low severity crisis, although this attributional pattern is more evident when the crisis is associated with an unfamiliar brand. A model then reveals personal vulnerability to be an antecedent of perceived severity, which in turn is an antecedent of blame to the company. The model further reveals blame to the company predicts negative attitudes to brand, decreased purchase intentions, and negative product recommendations.

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    File URL: http://business.utsa.edu/wps/mss/0012MKT-448-2010.pdf
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    Bibliographic Info

    Paper provided by College of Business, University of Texas at San Antonio in its series Working Papers with number 0012.

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    Length: 39 pages
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    Handle: RePEc:tsa:wpaper:0012

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    1. Liew, Venus Khim-sen & Baharumshah, Ahmad Zubaidi & Chong, Terence Tai-leung, 2004. "Are Asian real exchange rates stationary?," Economics Letters, Elsevier, vol. 83(3), pages 313-316, June.
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    3. Anoruo, Emmanuel & Ramchander, Sanjay & Thiewes, Harold F., 2002. "International linkage of interest rates: Evidence from the emerging economies of Asia," Global Finance Journal, Elsevier, vol. 13(2), pages 217-235.
    4. Alan M. Taylor, 2002. "A Century Of Purchasing-Power Parity," The Review of Economics and Statistics, MIT Press, vol. 84(1), pages 139-150, February.
    5. Alba, Joseph D. & Papell, David H., 2007. "Purchasing power parity and country characteristics: Evidence from panel data tests," Journal of Development Economics, Elsevier, vol. 83(1), pages 240-251, May.
    6. Chowdhury, Ibrahim & Sarno, Lucio & Taylor, Mark P, 2002. "Non-Linear Dynamics in Deviations from the Law of One Price: A Broad-Based Empirical Study," CEPR Discussion Papers 3377, C.E.P.R. Discussion Papers.
    7. Joseph Alba & Donghyun Park, 2005. "Non-linear mean reversion of real exchange rates and purchasing power parity: some evidence from Turkey," Applied Economics Letters, Taylor & Francis Journals, vol. 12(11), pages 701-704.
    8. Lucio Sarno, 2005. "Viewpoint: Towards a solution to the puzzles in exchange rate economics: where do we stand?," Canadian Journal of Economics, Canadian Economics Association, vol. 38(3), pages 673-708, August.
    9. Kapetanios, George & Shin, Yongcheol & Snell, Andy, 2003. "Testing for a unit root in the nonlinear STAR framework," Journal of Econometrics, Elsevier, vol. 112(2), pages 359-379, February.
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