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Innovazione commerciale ed effetti di rete: quali implicazioni di politica commerciale?

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Author Info
Ornella Tarola
Sandro Trento

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Abstract

Il miglioramento qualitativo dei prodotti e di servizi alla clientela sono stati individuati, da una vasta letteratura sul tema, quali fattori determinanti per un riposizionamento di mercato. Inoltre, la necessità di un sostegno pubblico ad innovazioni che agiscano sulla qualità (effettiva o percepita) di prodotto è ormai da tempo largamente riconosciuta. In Italia, tuttavia, attività private di R&S si sono sin qui tradotte in larga parte in acquisizione di macchinari e gli interventi di politica dell'innovazione non hanno favorito pratiche di rafforzamento dei rapporti con la clientela abituale o di ricerca di nuovi consumatori. Interessante a riguardo è la politica industriale seguita in Svezia. Obiettivo di questo lavoro è considerare un meccanismo di intervento pubblico a sostegno delle innovazioni che (i) rafforzi il ruolo privato nella ricerca e (ii) incentivi in misura preponderante le attività di R&S volte ad ottenere vantaggi competitivi e penetrare nuovi segmenti di mercato.

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Paper provided by Department of Computer and Management Sciences, University of Trento, Italy in its series ROCK Working Papers with number 046.

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Length: 19 pages
Date of creation: May 2008
Date of revision: 12 Jun 2008
Handle: RePEc:trt:rockwp:046

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  1. Gene M. Grossman & Elhanan Helpman, 1991. "Quality Ladders in the Theory of Growth," NBER Working Papers 3099, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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  2. Serguei Kaniovski & Michael Peneder, 2002. "On the structural dimension of competitive strategy," Industrial and Corporate Change, Oxford University Press, vol. 11(3), pages 557-579, June.
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  3. Aghion, Philippe & Howitt, Peter, 1992. "A Model of Growth through Creative Destruction," Econometrica, Econometric Society, vol. 60(2), pages 323-51, March. [Downloadable!] (restricted)
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