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Innovazione commerciale e crescita delle imprese nei settori tradizionali

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Author Info
Sandro Trento

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Abstract

In questo lavoro si considera il ruolo delle innovazioni commerciali intese come marchio, spese in pubblicità, individuazione di nuovi canali distributivi etc. nella crescita delle imprese operanti in settori tradizionali. L'esperienza di rapida crescita di molte imprese come ad esempio IKEA mostra come le dinamiche virtuose, più che su puri avanzamenti tecnologici, siano in larga parte da attribuire ad appropriate strategie competitive incentrate sull'innovazione commerciale in grado di rafforzare il legame tra le imprese e i mercati serviti. Nelle politiche industriali quindi non sempre è appropriato puntare su incentivi alla sola innovazione tecnologica, nei settori maturi. Particolarmente interessante è l'esperienza dell'Agenzia NUTEK svedese che sostiene le innovazioni ad elevato impatto commerciale.

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Publisher Info
Paper provided by Department of Computer and Management Sciences, University of Trento, Italy in its series DISA Working Papers with number 0801.

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Length: 19 pages
Date of creation: May 2008
Date of revision: 18 Jun 2008
Handle: RePEc:trt:disawp:0801

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Related research
Keywords: innovation; firm's growth; factors of business success;

Other versions of this item:

Find related papers by JEL classification:
L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
O30 - Economic Development, Technological Change, and Growth - - Technological Change - - - General

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This page was last updated on 2009-12-2.


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