Advanced Search
MyIDEAS: Login to save this paper or follow this series

L'effetto country of origin sull'intenzione d'acquisto del consumatore: una literature review

Contents:

Author Info

  • Vianelli, Donata
  • Marzano, Fabio Claudio
Registered author(s):

    Abstract

    The aim of this study is to provide a literature review on the influence of the country of origin effect (COO) on consumer behavior. Despite the high number of studies carried out on COO since the Sixties, many issues are still discussed in the literature and several research questions should be clarified. Hence it becomes relevant to investigate more on this topic that is considered to be increasingly relevant in the international marketing strategy of the company. The main contributes have been analyzed following a chronological / conceptual approach, giving more relevance to the researches that had been able to add a significant value to the research literature. Suggestions for future researches pointed out by different Authors have been organized and structured, in order to create a stimulus for new studies and in-depth analysis on the country of origin effect.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://hdl.handle.net/10077/6042
    Download Restriction: no

    Bibliographic Info

    Paper provided by DEAMS - Dipartimento di Scienze Economiche, Aziendali, Matematiche e Statistiche "Bruno de Finetti" in its series Working Papers DEAMS with number 7.

    as in new window
    Length:
    Date of creation: Feb 2012
    Date of revision:
    Handle: RePEc:tre:wpaper:7

    Contact details of provider:
    Postal: Piazzale Europa 1 - 34127 TRIESTE
    Phone: 040 676 7048
    Fax: 040 54637
    Web page: http://www.deams.units.it/
    More information through EDIRC

    Related research

    Keywords: Country of origin; Brand image; Country image; Consumer behavior;

    This paper has been announced in the following NEP Reports:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:tre:wpaper:7. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Gianni Perini).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.