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Can a click buy a little happiness? The impact of business-to-consumer e-commerce on subjective well-being

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  • Sabatini Fabio

Abstract

This paper presents the first empirical investigation into the effect of e-shopping on subjective well-being. The analysis relies on a nationally and regionally representative dataset from Italy (n = 4,130) drawn from the 2008 wave of the Survey of Household Income and Wealth (SHIW) carried out by the Bank of Italy. Probit, OLS regressions and instrumental variables estimates show that e-shopping is strongly and positively associated with subjective well-being.

Suggested Citation

  • Sabatini Fabio, 2011. "Can a click buy a little happiness? The impact of business-to-consumer e-commerce on subjective well-being," wp.comunite 0076, Department of Communication, University of Teramo.
  • Handle: RePEc:ter:wpaper:0076
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