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L’immagine del territorio: da problema di marketing a strumento di politica


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  • Nicola Bellini

    (Scuola Superiore Sant'Anna of Pisa)

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    In questo paper sono sviluppate alcune riflessioni preliminari tese a collocare il tema dell’immagine del territorio, derivato dalla letteratura di marketing territoriale, all’interno dello strumentario delle politiche di sviluppo e di innovazione. Dopo aver sottolineato la rilevanza della dimensione cognitiva delle politiche in un’ottica di governance e il senso della metafora che sottende al marketing territoriale, si approfondisce il senso politico dell’immagine del territorio ed in particolare di due aspetti: il rapporto e i possibili gap tra immagine e realtà; la possibile coesistenza e concorrenza tra immagini diverse.

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    Bibliographic Info

    Paper provided by Scuola Superiore Sant'Anna of Pisa, Istituto di Management in its series Working Papers with number 200504.

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    Date of creation: 01 Apr 2005
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    Handle: RePEc:sse:wpaper:200504

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