Formation and development of marketing channel management theory
AbstractIn this paper the problems of formation and development of marketing channel management theory are considered. The definition and components of marketing channels are presented. Marketing channel management process and key management decisions are described. The major stages of marketing channel management theory evolution are provided. Perspectives of marketing channel management theory development and issues of demand chain management concept are considered. Executive summary is available at p. 42.
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Bibliographic InfoPaper provided by Graduate School of Management, St. Petersburg State University in its series Working Papers with number 297.
Date of creation: 2011
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Marketing Channels; Distribution Channels; Marketing Channel Management Theory; Strategic Marketing Channel Management; Demand Chain Management;
This paper has been announced in the following NEP Reports:
- NEP-ALL-2011-10-09 (All new papers)
- NEP-HIS-2011-10-09 (Business, Economic & Financial History)
- NEP-HME-2011-10-09 (Heterodox Microeconomics)
- NEP-MKT-2011-10-09 (Marketing)
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