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Formation and development of marketing channel management theory

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  • Kiryukov, Sergey I.
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    Abstract

    In this paper the problems of formation and development of marketing channel management theory are considered. The definition and components of marketing channels are presented. Marketing channel management process and key management decisions are described. The major stages of marketing channel management theory evolution are provided. Perspectives of marketing channel management theory development and issues of demand chain management concept are considered. Executive summary is available at p. 42.

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    File URL: http://dspace.gsom.spbu.ru/jspui/handle/123456789/297
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    Bibliographic Info

    Paper provided by Graduate School of Management, St. Petersburg State University in its series Working Papers with number 297.

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    Date of creation: 2011
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    Handle: RePEc:sps:wpaper:297

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    Keywords: Marketing Channels; Distribution Channels; Marketing Channel Management Theory; Strategic Marketing Channel Management; Demand Chain Management;

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