Brand portfolio approach in fashion business: Cases of Armani group & Gucci group
AbstractThe article examines and analyzes the existed management practice of global designer brands, using the examples of Armani Group and Gucci Group. The model of brand portfolio matrix structure based on such variables as profit and time is proposed. The proposed model is possible to apply to mono- and multi-brands portfolios in fashion business.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Graduate School of Management, St. Petersburg State University in its series Scholarly Articles at Russian Management Journal with number 132.
Date of creation: 2006
Date of revision:
Contact details of provider:
Postal: 3, Volkhovsky per., Saint Petersburg, 199004
Phone: Phone: (+7-812) 323 8456
Fax: (+7-812) 329 3234
Web page: http://dspace.gsom.pu.ru/jspui/
More information through EDIRC
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Marat Smirnov).
If references are entirely missing, you can add them using this form.