Marketing perspectives of inter-firm networks: The Russian practice
AbstractThis article discusses marketing perspectives of inter-firm networks in Russia, based on the research of 56 Russian companies that represent various industries in the North-Western region. Characteristics of formation and trends for evolution of inter-firm networks in Russia are discussed. How management values the firmâ€™s marketing relationships within the network are considered from the focal firmâ€™s point of view. Key success factors for efficient managing of marketing relationships and inter-firm networks are determined and assessed, based on the research. Several practical recommendations are presented in the summary.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Graduate School of Management, St. Petersburg State University in its series Scholarly Articles at Russian Management Journal with number 124.
Date of creation: 2004
Date of revision:
Contact details of provider:
Postal: 3, Volkhovsky per., Saint Petersburg, 199004
Phone: Phone: (+7-812) 323 8456
Fax: (+7-812) 329 3234
Web page: http://dspace.gsom.pu.ru/jspui/
More information through EDIRC
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Marat Smirnov).
If references are entirely missing, you can add them using this form.