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Arkhangelsk Pulp & Paper Co.: In search of product strategy (case study)

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  • Kouchtch, Sergei P.
  • Rakitin, Moisey A.
  • Afanasiev, Andrey A.
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    Abstract

    This case presents the situation faced by one of the largest companies of timber industry in Europe and in Russia at the beginning of 2002 when the company had to select the most promising product by analyzing the markets attractiveness, level of competition, company's market position, product mix, and main product's profitability.

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    File URL: http://dspace.gsom.spbu.ru/jspui/handle/123456789/122
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    Bibliographic Info

    Paper provided by Graduate School of Management, St. Petersburg State University in its series Scholarly Articles at Russian Management Journal with number 122.

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    Date of creation: 2003
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    Handle: RePEc:sps:rjmart:122

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