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Heuristics and Biases in Travel Mode Choice

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Author Info

  • Alessandro Innocenti

    (University of Siena)

  • Patrizia Latturolo

    (IRPET, Tuscany)

  • Maria Grazia Pazienza

    (University of Florence)

Abstract

This study applies experimental methods to analyze travel mode choice. Two different scenarios are considered. In the first scenario, subjects have to decide whether to commute by car or by metro. Metro costs are fixed, while car costs are uncertain and determined by the joint effect of casual events and traffic congestion. In the second scenario, subjects have to decide whether to travel by car or by bus, both modes in which costs are determined by the combination of chance and congestion. Subjects receive feedback information on the actual travel times of both modes. We find that individuals exhibit a marked preference for cars, are inclined to confirm their first choice and demonstrate travel mode stickiness. We conclude that travel mode choice is subject to heuristics and biases that lead to robust deviations from rational choice

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File URL: http://www.sietitalia.org/wpsiet/paperSIET04.12.2009.pdf
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Bibliographic Info

Paper provided by SIET Società Italiana di Economia dei Trasporti e della Logistica in its series Working Papers with number 0905.

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Length: 25 pages
Date of creation: 2009
Date of revision:
Handle: RePEc:sit:wpaper:09_05

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Related research

Keywords: travel mode choice; learning; information; heuristics; cognitive biases;

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References

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  1. Cascetta, Ennio, 1989. "A stochastic process approach to the analysis of temporal dynamics in transportation networks," Transportation Research Part B: Methodological, Elsevier, vol. 23(1), pages 1-17, February.
  2. Sebastian Bamberg & Daniel Rölle & Christoph Weber, 2003. "Does habitual car use not lead to more resistance to change of travel mode?," Transportation, Springer, vol. 30(1), pages 97-108, February.
  3. Eran Ben-Elia & Ido Erev & Yoram Shiftan, 2008. "The combined effect of information and experience on drivers’ route-choice behavior," Transportation, Springer, vol. 35(2), pages 165-177, March.
  4. de Jong, Gerard & Daly, Andrew & Pieters, Marits & Vellay, Carine & Bradley, Mark & Hofman, Frank, 2003. "A model for time of day and mode choice using error components logit," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 39(3), pages 245-268, May.
  5. Mohamed Abdel-Aty & M. Abdalla, 2004. "Modeling drivers' diversion from normal routes under ATIS using generalized estimating equations and binomial probit link function," Transportation, Springer, vol. 31(3), pages 327-348, August.
  6. Tertoolen, Gerard & van Kreveld, Dik & Verstraten, Ben, 1998. "Psychological resistance against attempts to reduce private car use," Transportation Research Part A: Policy and Practice, Elsevier, vol. 32(3), pages 171-181, April.
  7. Erel Avineri & Joseph Prashker, 2006. "The Impact of Travel Time Information on Travelers’ Learning under Uncertainty," Transportation, Springer, vol. 33(4), pages 393-408, 07.
  8. Vredin Johansson, Maria & Heldt, Tobias & Johansson, Per, 2006. "The effects of attitudes and personality traits on mode choice," Transportation Research Part A: Policy and Practice, Elsevier, vol. 40(6), pages 507-525, July.
  9. Joachim Scheiner & Christian Holz-Rau, 2007. "Travel mode choice: affected by objective or subjective determinants?," Transportation, Springer, vol. 34(4), pages 487-511, July.
  10. Puckett, Sean M. & Hensher, David A., 2009. "Revealing the extent of process heterogeneity in choice analysis: An empirical assessment," Transportation Research Part A: Policy and Practice, Elsevier, vol. 43(2), pages 117-126, February.
  11. Chris Starmer, 2000. "Developments in Non-expected Utility Theory: The Hunt for a Descriptive Theory of Choice under Risk," Journal of Economic Literature, American Economic Association, vol. 38(2), pages 332-382, June.
  12. Yaakov Kareev & Sharon Arnon & Reut Horwitz-Zeliger, 2002. "On the Misperception of Variability," Discussion Paper Series dp285, The Center for the Study of Rationality, Hebrew University, Jerusalem.
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Cited by:
  1. de Jong, Gerard, 2012. "Application of experimental economics in transport and logistics," European Transport \ Trasporti Europei, ISTIEE, Institute for the Study of Transport within the European Economic Integration, issue 50, pages 3.

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