Cumber, Carol J. () (Department of Economics, South Dakota State University) Ornelas, Bianca (Sam Houston State University) Reed, Paul R. (Sam Houston State University)
Abstract
The Bridal Gallery is in the business of pampering its clients with a full range of bridal products and services, from gowns to garters, shoes to jewels. Located in Huntsville, TX, this small business enjoys a well deserved reputation for offering high quality, competitively priced products. In addition, free one-on-one consultation services are provided to every client. One of the company’s flyers indicates that the Bridal Gallery is “Where expert advice saves you time and money.” Although the company is run by a very knowledgeable owner who is passionate about her business, the financial picture has been very mixed. The owner has not drawn a regular paycheck during the entire eight year history of the business, and the past year resulted in a record net loss. An expanded bridal product line plus diversifying into a prom dress line might generate additional revenue, but due to space constraints, a potentially cost prohibitive move into a larger building might be necessary.(Contact author for a copy of the complete report.)
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Publisher Info
Paper provided by South Dakota State University, Department of Economics in its series Case Study Abstracts with number
200903.