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Reputation and Mechanism Choice in Procurement Auctions – An Experiment

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  • Jeanette Brosig
  • Timo Heinrich

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Abstract

We experimentally study the role of reputation in procurement using two common mechanisms: price-based and buyer-determined auctions. While buyers are bound to buy from the lowest bidder in price-based auctions, they can choose between bidders in buyer-determined auctions. Only in the latter buyers can consider the reputation of bidders. We find that bidders supply higher quality in buyer-determined auctions leading to higher market efficiencies in these auctions. Accordingly, buyers prefer the buyer-determined auction over the price-based auction, while only half of the bidders do so. A more detailed analysis of buyers’ and bidders’ behavior and profits provides insights into their mechanism choice.

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File URL: http://repec.rwi-essen.de/files/REP_11_254.pdf
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Bibliographic Info

Paper provided by Rheinisch-Westfälisches Institut für Wirtschaftsforschung, Ruhr-Universität Bochum, Universität Dortmund, Universität Duisburg-Essen in its series Ruhr Economic Papers with number 0254.

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Length: 35 pages
Date of creation: Apr 2011
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Handle: RePEc:rwi:repape:0254

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Keywords: Buyer-determined and price-based procurement; reputation information; auction choice; experimental economics;

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References

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Cited by:
  1. Jeffrey V. Butler & Enrica Carbone & Pierluigi Conzo & Giancarlo Spagnolo, 2012. "Reputation and Entry," Labsi Experimental Economics Laboratory University of Siena 045, University of Siena.
  2. Stoll, Sebastian & Zöttl, Gregor, 2014. "Transparency in Buyer-Determined Auctions: Should Quality be Private or Public?," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 459, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.

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