A Pictorial Attitude IAT as a Measure of Implicit Motives
AbstractWe tested the hypothesis that a pictorial attitude variant of the Implicit Association Test (PAIAT) is a valid measure of implicit motives. The PA-IAT aims to capture attitudes towards pictures that are related to implicit motives. In the first two studies, we showed that the pictorial attitude IAT correlated more highly with non-IAT measures of implicit motives than other IAT variants. In the third study, we established the validity of the PA-IAT experimentally and showed that the pictorial attitude IAT correlated with non-declarative behavioral measures only if implicit motives were aroused.
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Bibliographic InfoPaper provided by Ghent University, Faculty of Economics and Business Administration in its series Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium with number 11/704.
Length: 36 pages
Date of creation: Jan 2011
Date of revision:
This paper has been announced in the following NEP Reports:
- NEP-ALL-2011-03-05 (All new papers)
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