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A Pictorial Attitude IAT as a Measure of Implicit Motives

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  • H. SLABBINCK
  • J. DE HOUWER
  • P. VAN KENHOVE

Abstract

We tested the hypothesis that a pictorial attitude variant of the Implicit Association Test (PAIAT) is a valid measure of implicit motives. The PA-IAT aims to capture attitudes towards pictures that are related to implicit motives. In the first two studies, we showed that the pictorial attitude IAT correlated more highly with non-IAT measures of implicit motives than other IAT variants. In the third study, we established the validity of the PA-IAT experimentally and showed that the pictorial attitude IAT correlated with non-declarative behavioral measures only if implicit motives were aroused.

Suggested Citation

  • H. Slabbinck & J. De Houwer & P. Van Kenhove, 2011. "A Pictorial Attitude IAT as a Measure of Implicit Motives," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 11/704, Ghent University, Faculty of Economics and Business Administration.
    • Handle: RePEc:rug:rugwps:11/704
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    File URL: http://wps-feb.ugent.be/Papers/wp_11_704.pdf
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    Cited by:

    1. Julie Hermans & Hendrik Slabbinck & Johanna Vanderstraeten & Jacqueline Brassey & Marcus Dejardin & Dendi Ramdani & Arjen Van Witteloostuijn, 2017. "The Power Paradox: Implicit and Explicit Power Motives, and the Importance Attached to Prosocial Organizational Goals in SMEs," Sustainability, MDPI, vol. 9(11), pages 1-26, November.
    2. Arjen van Witteloostuijn & Marcus Dejardin & Julie Hermans & Dendi Ramdani, & Johanna Vanderstraeten & Jacqueline Brassey & Hendrik Slabbinck, 2015. "Fitting entrepreneurial, firm-level and environmental contingencies for better performance," Post-Print halshs-01379907, HAL.
    3. Radityo Putro Handrito & Hendrik Slabbinck & Johanna Vanderstraeten, 2021. "Being pro‐environmentally oriented SMEs: Understanding the entrepreneur's explicit and implicit power motives," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2241-2254, July.
    4. Hendrik Slabbinck & Arjen van Witteloostuijn & Julie Hermans & Johanna Vanderstraeten & Marcus Dejardin & Jacqueline Brassey & Dendi Ramdani, 2018. "The added value of implicit motives for management research Development and first validation of a Brief Implicit Association Test (BIAT) for the measurement of implicit motives," PLOS ONE, Public Library of Science, vol. 13(6), pages 1-29, June.
    5. Radityo Putro Handrito & Hendrik Slabbinck & Johanna Vanderstraeten, 2023. "Stuck in short-term, daily operations, or not?: Unraveling SME’s long-term orientation," Small Business Economics, Springer, vol. 61(4), pages 1723-1745, December.

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