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The effect of a sports institutionÕs legal structure on sponsorship income: The case of amateur equestrian sports in Germany

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Author Info

  • Christoph Breuer

    ()
    (Institute of Sport Economics and Sport Management, German Sport University Cologne)

  • Helmut Dietl

    ()
    (Institute for Strategy and Business Economics, University of Zurich)

  • Christian WeingŠrtner

    ()
    (Institute for Strategy and Business Economics, University of Zurich)

  • Pamela Wicker

    ()
    (Institute of Sport Economics and Sport Management, German Sport University Cologne)

Abstract

Choosing the legal structure of a sports institution is one of the key decisions that sports managers must make, in part because the legal structure influences the revenue composition of sports institutions. Based on platform theory and property rights theory, this paper suggests that membersÕ associations receive higher sponsorship revenues than private firms. This study empirically confirms this assumption for amateur sports with data from a survey of equestrian sports institutions in Germany.

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File URL: http://repec.business.uzh.ch/RePEc/rsd/CRSA_WPS/43_CRSA_full.pdf
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Bibliographic Info

Paper provided by University of Zurich, Center for Research in Sports Administration (CRSA) in its series Working Papers with number 0043.

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Length: 32 pages
Date of creation: Jun 2011
Date of revision:
Handle: RePEc:rsd:wpaper:0043

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Keywords: Sponsoring; property-rights; platform theory; sport club;

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References

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  1. Egon Franck, 2010. "„Zombierennen“ und „Patenonkel“ - Warum deutsche Fussballklubs in der Champions League den Kürzeren ziehen," Working Papers 0036, University of Zurich, Center for Research in Sports Administration (CRSA).
  2. Jean-Charles Rochet & Jean Triole, 2002. "Platform Competition in Two Sided Markets," FMG Discussion Papers dp409, Financial Markets Group.
  3. Egon Franck, . "Private Firm, Public Corporation or Member`s Association – Governance Structures in European Football," Working Papers 0106, University of Zurich, Institute for Strategy and Business Economics (ISU).
  4. Daniel R. Marburger, 2002. "Property Rights and Unilateral Player Transfers in a Multiconference Sports League," Journal of Sports Economics, , vol. 3(2), pages 122-132, May.
  5. Marc Rysman, 2009. "The Economics of Two-Sided Markets," Journal of Economic Perspectives, American Economic Association, vol. 23(3), pages 125-43, Summer.
  6. Helmut Dietl & Egon Franck & Tariq Hasan & Markus Lang, 2006. "Governance of Professional Sports Leagues - Cooperatives versus Contracts," Working Papers 0011, University of Zurich, Center for Research in Sports Administration (CRSA), revised 2007.
  7. Helmut Dietl & Tobias Duschl & Egon Franck & Markus Lang, 2009. "A Contest Model of a Professional Sports League with Two-Sided Markets," Working Papers 0114, University of Zurich, Institute for Strategy and Business Economics (ISU), revised Nov 2010.
  8. Dietl, Helmut & Duschl, Tobias, 2012. "The organization of professional sports leagues: A comparison of European and North-American leagues from the perspective of platform organization," Edition HWWI: Chapters, in: Sport und Sportgroßveranstaltungen in Europa - zwischen Zentralstaat und Regionen, pages 111-126 Hamburg Institute of International Economics (HWWI).
  9. Helmut Dietl, 2010. "Erfolgsstrategien im Plattformwettbewerb," Working Papers 0123, University of Zurich, Institute for Strategy and Business Economics (ISU).
  10. Helmut Dietl & Christian WeingŠrtner, 2011. "The Effect of Professional Football Clubs' Legal Structure on Sponsoring Revenue," Working Papers 0041, University of Zurich, Center for Research in Sports Administration (CRSA).
  11. Daly, George & Moore, William J, 1981. "Externalities, Property Rights and the Allocation of Resources in Major League Baseball," Economic Inquiry, Western Economic Association International, vol. 19(1), pages 77-95, January.
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Cited by:
  1. Kiefer, Stephanie, 2014. "Are riding club members willing to pay or work for an overall quality improvement?," Discussion Papers of the Institute for Organisational Economics 1/2014, University of Münster, Institute for Organisational Economics.

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