Superstars versus Celebrities - Big Man or Big Name?
AbstractEconomic theories of superstar emergence concentrate on the perceived quality of the star’s performance. Thus superstars are identified by perceived talent superiority. Information technology and mass media have recently released a new type of stars: celebrities who are just known for being well-known. Most of these short-lived celebrities are ordinary people who have no special talent at all. Nevertheless, they enjoy star-like attention. We argue that the demand for celebrities is based on the human desire to gossip; namely to discuss, share interpretations or judgments. Celebrities qualify well for gossip since information about them is easy to find and share. The more popular a celebrity is, the easier gossip circulation becomes which then fuels further popularity and creates a self-energizing bandwagon effect. Media plays a crucial role in selecting for whom it triggers this bandwagon effect.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by University of Zurich, Center for Research in Sports Administration (CRSA) in its series Working Papers with number 0010.
Length: 18 pages
Date of creation: 2006
Date of revision:
Superstars; celebrities; popularity; bandwagon effect;
Other versions of this item:
- Egon Franck & Stephan Nüesch, 2006. "Superstars versus Celebrities - Big Man or Big Name?," Working Papers 0049, University of Zurich, Institute for Strategy and Business Economics (ISU).
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- J44 - Labor and Demographic Economics - - Particular Labor Markets - - - Professional Labor Markets and Occupations
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Rosen, Sherwin & Sanderson, Allen, 2001.
"Labour Markets in Professional Sports,"
Royal Economic Society, vol. 111(469), pages F47-68, February.
- Katz, Michael L & Shapiro, Carl, 1985. "Network Externalities, Competition, and Compatibility," American Economic Review, American Economic Association, vol. 75(3), pages 424-40, June.
- Hamlen, William A, Jr, 1994. "Variety and Superstardom in Popular Music," Economic Inquiry, Western Economic Association International, vol. 32(3), pages 395-406, July.
- Adler, Moshe, 1985. "Stardom and Talent," American Economic Review, American Economic Association, vol. 75(1), pages 208-12, March.
- Stigler, George J & Becker, Gary S, 1977. "De Gustibus Non Est Disputandum," American Economic Review, American Economic Association, vol. 67(2), pages 76-90, March.
- Rosen, Sherwin, 1981. "The Economics of Superstars," American Economic Review, American Economic Association, vol. 71(5), pages 845-58, December.
- MacDonald, Glenn M, 1988. "The Economics of Rising Stars," American Economic Review, American Economic Association, vol. 78(1), pages 155-66, March.
- Hamlen, William A, Jr, 1991. "Superstardom in Popular Music: Empirical Evidence," The Review of Economics and Statistics, MIT Press, vol. 73(4), pages 729-33, November.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (IBW IT Support).
If references are entirely missing, you can add them using this form.