The Role Of The Marketing Mix In Conceiving The Strategic Options For The County Museum Of Botosani
AbstractMuseums are institutions that collect, research, promote and interpret objects (Sandell and Janes, 2007). It was insisted on the idea that the whole existence of the museums depends on the possession of a collection (McLean, 1994). While the collection’s care and interpretation are recognized to be the museum’s base functions, the decline in public funding and the pressures on responsibilities have conducted the perception that marketing in museums has an important contribution to the museums’ viability (McLean, 1994). This finding has leaded to a change in the museum’s staff behavior so the base for marketing in the cultural organizations has been created
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Research Centre in Public Administration and Public Services, Bucharest, Romania in its series Proceedings of the Fifth "Administration and Public Management" International Conference: "Public Institutions' Capacity to Implement the Administrative Reform Process", Bucharest, June 23-24, 2009 with number 24.
Date of creation:
Date of revision:
Publication status: Published in the Proceedings of the Fifth Administration and Public Management International Conference. Public institutions’ capacity to implement the administrative reform process , Bucharest, June 23-24 2009, pages 233-246
Cultural Institutions; museums; the Marketing Mix.;
Find related papers by JEL classification:
- M39 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Other
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Colesca Sofia).
If references are entirely missing, you can add them using this form.